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Preparation of Multi-Motive Grid Questionnaire for Social Networking Sites Use
Juan Hou1, Yingge Zhu1, Jie Tong1
1Department of Philosophy, Anhui University, Hefei, Anhui, China.
Abstract:
This study draws on previous studies to develop the Social Networking Sites Use Multi-Motive Grid Questionnaire (SNSU-MMG) and test its reliability and validity. The results show that social networking sites use motivation includes four factors: cognitive motivation, emotional motivation, leisure motivation and herding motivation. Confirmatory factor analysis, reliability and validity tests show that the questionnaire has good structural validity, internal consistency and split-half reliability. The SNSU-MMG can be used as a measurement tool for users' social networking sites use implicit motivation.
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