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The practice of the alcohol industry as health educator: a critique
Nicki Jackson1, Rachael Dixon2
1School of Population Health, Faculty of Medical and Health Sciences, The University of Auckland.
Abstract:
Adolescence marks a developmental period with heightened vulnerability to alcohol use and its consequences. In this viewpoint paper, we examine the involvement of the alcohol industry in alcohol and other drug (AoD) education from both an alcohol harm reduction and a school-based health education perspective, using the example of the Smashed programme to illustrate our critique. We issue caution to schools that are invited to participate.
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