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Applying the Modified Health Belief Model (HBM) to Korean Medical Tourism

Hyun-Jeong Ban1, Hak-Seon Kim1

  • 1School of Hospitality and Tourism Management, Kyungsung University, 309 Suyoungro, Nam-Gu, Busan 48434, Korea.

International Journal of Environmental Research and Public Health
|May 28, 2020
PubMed

Keywords:
Korean medical tourismhealth belief model (HBM)visiting intention

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