Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Reason and Intuition01:37

Reason and Intuition

7.3K
The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the...
7.3K
Decision Making01:20

Decision Making

795
Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
Automatic decision-making is fast, intuitive, and relies on gut feelings...
795
Decision Making: Traditional Method01:14

Decision Making: Traditional Method

5.0K
The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
5.0K
Decision Making: P-value Method01:09

Decision Making: P-value Method

6.7K
The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can...
6.7K
Parallel Processing01:20

Parallel Processing

528
The brain processes sensory information rapidly due to parallel processing, which involves sending data across multiple neural pathways at the same time. This method allows the brain to manage various sensory qualities, such as shapes, colors, movements, and locations, all concurrently. For instance, when observing a forest landscape, the brain simultaneously processes the movement of leaves, the shapes of trees, the depth between them, and the various shades of green. This enables a quick and...
528
The Uncertainty Principle04:08

The Uncertainty Principle

30.9K
Werner Heisenberg considered the limits of how accurately one can measure properties of an electron or other microscopic particles. He determined that there is a fundamental limit to how accurately one can measure both a particle’s position and its momentum simultaneously. The more accurate the measurement of the momentum of a particle is known, the less accurate the position at that time is known and vice versa. This is what is now called the Heisenberg uncertainty principle. He...
30.9K

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Contextuality, incompatibility, and intra-system entanglement of mental markers: From cognition and decision making to medicine.

Bio Systems·2026
Same author

Interplay Between Vertical and Horizontal Schemes of Computation: From Bayesian Inference to Quantum Logic via Gluing Boolean Algebras.

Entropy (Basel, Switzerland)·2026
Same author

Quantum-like Cognition and Decision-Making: Interpretation of Phases in Quantum-like Superposition.

Entropy (Basel, Switzerland)·2026
Same author

Quantum-like representation of neuronal networks' activity: modeling "mental entanglement".

Frontiers in human neuroscience·2025
Same author

Quantum-like cognition and decision-making in the light of quantum measurement theory.

Philosophical transactions. Series A, Mathematical, physical, and engineering sciences·2025
Same author

Preface to the Special Issue: Quantum Probability and Randomness V.

Entropy (Basel, Switzerland)·2025

Related Experiment Video

Updated: Dec 20, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.0K

Psychological 'double-slit experiment' in decision making: Quantum versus classical.

Sergey Rashkovskiy1, Andrei Khrennikov2

  • 1Ishlinsky Institute for Problems in Mechanics RAS, Vernadskogo Ave., 101/1, Moscow, 119526, Russia.

Bio Systems
|June 3, 2020
PubMed
Summary
This summary is machine-generated.

This study justifies quantum probability theory for cognition and decision-making by introducing a universal mathematical framework for event interference. This quantum-like model extends classical probability, offering new insights into mental processes and economic behavior.

Keywords:
Born's ruleContextualityDecision makingEconomicsIntensity of processLinear and nonlinear interference of probabilitiesQuantum-like modelsSocial science

More Related Videos

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
13:20

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance

Published on: December 5, 2025

253
The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
05:48

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients

Published on: June 12, 2020

6.2K

Related Experiment Videos

Last Updated: Dec 20, 2025

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies
08:24

The Joint Effect of Social Comparison and Social Distance on Evaluation of Intertemporal Choice Outcomes in Event-related Potential Studies

Published on: August 25, 2023

1.0K
Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance
13:20

Online Repetitive Transcranial Magnetic Stimulation of Dorsomedial and Dorsolateral Prefrontal Cortex in Cognition Decision Making, and Cognitive Dissonance

Published on: December 5, 2025

253
The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients
05:48

The Adventures of Fundi Intervention Based on the Cognitive and Emotional Processing in Attention Deficit Hyperactive Disorder Patients

Published on: June 12, 2020

6.2K

Area of Science:

  • Cognitive Science
  • Quantum Probability Theory
  • Decision Making

Background:

  • Quantum probability theory offers a framework for modeling cognitive phenomena like decision-making.
  • Existing quantum-like models utilize complex probability amplitudes and the Born rule to represent event interference.
  • A need exists for a more universal mathematical formalization of event interference applicable to psychology and economics.

Purpose of the Study:

  • To present a universal mathematical formalization for the interference of events.
  • To demonstrate the application of this formalism to cognition, psychology, and decision-making.
  • To explore the relationship between this generalized formalism and classical probability theory.

Main Methods:

  • Development of a calculus of intensities for interacting processes.
  • Formalization of event interference using complex probability amplitudes.
  • Derivation of a nonlinear superposition law for probability amplitudes, with quantum linear superposition as a special case.
  • Transfer of the interference formula to probabilities for discrete events.

Main Results:

  • A universal mathematical framework for event interference is established.
  • The formalism yields a nonlinear superposition law, generalizing quantum linear superposition.
  • For discrete events, the intensity interference formula translates to quantum-like probability interference.
  • Special cases show equivalence between the proposed model and classical (Kolmogorov) probability.

Conclusions:

  • The proposed calculus of intensities provides a robust mathematical foundation for quantum-like probability in cognitive and decision-making contexts.
  • This generalized approach accommodates both quantum and classical probabilistic outcomes.
  • The formalism offers potential applications in economics and decision theory, enhancing understanding of complex interactions.