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Scalable Step-by-Step Approach of Sustainable Bioplastic Production from Food Waste
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From intention to behavior: Comprehending residents' waste sorting intention and behavior formation process.

Shanyong Wang1, Jinpeng Wang1, Shu Yang2

  • 1School of Public Affairs, University of Science and Technology of China, Hefei, Anhui Province 230026, PR China.

Waste Management (New York, N.Y.)
|June 7, 2020
PubMed
Summary

Understanding residents' waste sorting behavior is key for effective waste management. This study found that personal attitudes, norms, knowledge, and incentive measures significantly influence waste sorting intention and behavior.

Keywords:
Incentive measuresPersonal moral normsTheory of planned behaviorWaste sorting behaviorWaste sorting knowledge

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Area of Science:

  • Environmental Science
  • Behavioral Science
  • Social Science

Background:

  • Effective waste management relies heavily on household waste sorting.
  • Limited research exists on the factors influencing residents' waste sorting intention and behavior.
  • A gap remains in understanding the intention-behavior gap in waste sorting.

Purpose of the Study:

  • To investigate the determinants of residents' waste sorting intention and behavior.
  • To extend the Theory of Planned Behavior by incorporating personal moral norms and waste sorting knowledge.
  • To examine the role of incentive measures in bridging the intention-behavior gap for waste sorting.

Main Methods:

  • A theoretical model was developed by integrating personal moral norms and waste sorting knowledge into the Theory of Planned Behavior.
  • Survey data from 397 Chinese residents were collected and analyzed.
  • Statistical analyses were employed to assess the relationships between variables.

Main Results:

  • Attitudes, subjective norms, perceived behavioral control, personal moral norms, and waste sorting knowledge significantly predicted waste sorting intention.
  • Waste sorting knowledge indirectly influenced intention through attitudes and perceived behavioral control.
  • A discrepancy between intention and behavior was confirmed, with incentive measures found to strengthen the intention-behavior link.

Conclusions:

  • Personal and cognitive factors, alongside external incentives, are crucial for promoting waste sorting behavior.
  • Interventions should focus on enhancing knowledge and attitudes, and implementing effective incentive measures to encourage waste sorting.
  • Findings offer valuable insights for policymakers and practitioners aiming to improve waste management systems.