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"First You Feast with Your Eyes:" An Aesthetic Approach to Food and Risk.

Kristen E Okamoto¹

¹Department of Communication, Clemson University.

Health Communication

|June 13, 2020

Summary

Risk perception in health behaviors is a social construct influenced by narratives and experiences. This study explores how individuals approach health risks through aesthetic sensibilities, particularly in food choices, revealing risk assessment as an aesthetic process.

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Area of Science:

Social sciences
Health behavior studies
Risk perception research

Background:

Understanding health behaviors is crucial for wellbeing.
Risk is often viewed as a predictor of future actions.
However, risk is also socially constructed through narratives and experiences.

Purpose of the Study:

To extend scholarship on risk by incorporating aesthetic sensibilities.
To examine how individuals perceive and communicate about risk in their food behaviors.
To explore the connection between aesthetics and risk assessment.

Main Methods:

Qualitative analysis of discourse from an ethnographic study.
Focus on a nonprofit addressing food insecurity.
Examination of participant communication regarding food preparation, purchasing, and consumption.

Main Results:

Participants approached food-related risks through aesthetic considerations.
Communication about food behaviors revealed an aesthetic dimension to risk assessment.
Aesthetic sensibilities shape how individuals navigate health-related risks.

Conclusions:

The act of assessing risk is inherently an aesthetic endeavor.
Integrating aesthetic perspectives enhances our understanding of health behaviors and risk perception.
Social constructions of risk are deeply intertwined with sensory and experiential factors.