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UK Internet antenatal dietary advice: a content accuracy and readability analysis
Anne Sidnell1, Penelope Nestel1
1University of Southampton, SouthamptonSO17 1BJ, UK.
The British Journal of Nutrition
|June 16, 2020
Summary
Online prenatal nutrition advice is often inaccurate and difficult to understand. Many websites fail to meet readability standards, impacting the quality of information for pregnant women seeking dietary guidance.
Area of Science:
- Nutrition Science
- Public Health
- Digital Health
Background:
- Online health information is widely accessed by pregnant women.
- Assessing the quality of online prenatal nutrition advice is crucial for maternal and fetal health.
- Existing UK government advice provides a benchmark for accurate information.
Purpose of the Study:
- To evaluate the accuracy and readability of online prenatal nutrition information.
- To compare internet-based advice with official UK government guidelines.
- To identify factors influencing the quality of online pregnancy nutrition content.
Main Methods:
- A systematic search of Google was conducted for prenatal nutrition advice (August-December 2018).
- 130 internet pages were analyzed for accuracy against UK government advice.
- Readability was assessed using the Flesch Readability Ease (FRE) score.
Main Results:
- 64% of pages contained a mix of accurate and inaccurate advice; 16% were inaccurate.
- The median accuracy was 83%, but 67% of pages had a readability score below recommended levels.
- Commercial websites were less accurate than non-profit sources, and supplement-related pages were hardest to read.
Conclusions:
- A significant portion of online prenatal nutrition advice is inaccurate and difficult to comprehend.
- Readability scores indicate that much online content is not easily understood by the general public.
- Collaboration with nutrition professionals is recommended for developing reliable online pregnancy dietary guidance.
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