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Fitspiration on Instagram: Identifying Topic Clusters in User Comments to Posts with Objectification Features.

Volha Murashka¹, Jiaying Liu¹, Yilang Peng²

¹Department of Communication Studies, University of Georgia, Athens.

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|June 17, 2020

Summary

This summary is machine-generated.

Fitspiration images on social media often objectify users, particularly women. This objectification, focusing on sexual posing and body parts, distracts from genuine health and fitness goals.

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Area of Science:

Social Media Studies
Health Psychology
Media Effects

Background:

Fitspiration content on social media promotes fitness and health.
Concerns exist regarding the potential for objectification within this genre.
Understanding user engagement with objectified content is crucial.

Purpose of the Study:

To analyze objectification features in popular fitspiration images.
To identify key discussion topics in user comments on these images.
To explore the relationship between objectification cues and user engagement topics.

Main Methods:

Content analysis of 2,000 Instagram fitspiration images for objectification elements.
Unsupervised topic modeling of 35,263 user comments.
Multilevel regression to link image features with discussion topics.

Main Results:

Approximately one-third of analyzed fitspiration images exhibited objectification.
Sexual posing and focus on specific body parts (chest, abdomen) were common objectification cues.
These objectification features correlated with user discussions on inspiration, body image, and image-related themes.

Conclusions:

Objectified fitspiration content may inadvertently shift focus away from health and well-being.
The visual presentation of fitness on social media can influence user perceptions and goals.
Further research is needed to understand the long-term impact of objectified fitspiration.