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Updated: Dec 18, 2025

A Psychophysics Paradigm for the Collection and Analysis of Similarity Judgments
Published on: March 1, 2022
When Context Is Hard to Come By: External Comparators and How to Use Them
Christina Mack1, Jennifer Christian2, Emma Brinkley2
1IQVIA Real-World & Analytic Solutions, 4820 Emperor Blvd, Durham, NC, 27703, USA. Christina.Mack@iqvia.com.
Abstract:
External comparators, also referred to as historical or synthetic controls, present transformational opportunities for broad context and insights alongside clinical research results. The recent confluence of access to quality real-world data (RWD), advanced epidemiologic methods, and legislative directives to regulators for expanded use of RWD is increasing interest in real-world external comparators, opening the door to achieve broader generalizability and learn more, faster. In this less standardized area of research, tailored scientific methodology must be applied for external comparators to accomplish clinical development objectives. Here, we describe methodological considerations for design and illustrate how RWD comparators have been used for regulatory and reimbursement decisions.
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