Related Experiment Video
Updated: Dec 17, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
Published on: September 28, 2018
Documenting individual differences in the propensity to hold attitudes with certainty
Kenneth G DeMarree1, Richard E Petty2, Pablo Briñol3
1Department of Psychology, University at Buffalo, State University of New York.
Abstract:
The certainty with which people hold their attitudes is an important consideration because attitudes held with certainty better predict judgment and behavior than attitudes held with doubt. However, little is known about whether people's assessments of their certainty reflect a disposition to hold attitudes with confidence. Adapting methods used to document individual differences in people's attitudes, the present research demonstrates that the certainty with which people hold any given attitude is in part a reflection of a relatively stable disposition. Across 5 studies and 6 samples (total N = 106,050), we demonstrate dispositional variability in attitude certainty and show that it is related to but distinct from confidence in other judgmental domains. We also demonstrate that dispositional attitude certainty may be useful in predicting certainty in newly formed evaluations (Study 3) and an important consequence of certainty-attitude-behavior correspondence (as indicated by reports of behavioral intentions and recent behavior; Study 4 and Student Sample in Study 5). Furthermore, we demonstrate that dispositional attitude certainty is relatively stable over time (Study 5). Results are discussed with respect to potential mechanisms and boundary conditions relating to dispositional attitude certainty, the implications of these individual differences for attitudes and persuasion, as well as the potential origins of dispositional attitude certainty. (PsycInfo Database Record (c) 2021 APA, all rights reserved).
More Related Videos
10:26Problem-Solving Before Instruction PS-I: A Protocol for Assessment and Intervention in Students with Different Abilities
Published on: September 11, 2021
09:07Experimental Research Examining How People Can Cope with Uncertainty Through Soft Haptic Sensations
Published on: September 16, 2015
Related Concept Videos
Attitudes
Theory of Attribution I: Correspondent Inference Theory
Theory of Attribution II: Kelley's Covariation Theory
Social Proof
Stereotypes, Prejudice, and Discrimination
Self-Presentation: Self-Monitoring and Self-Handicapping