Related Experiment Video
Updated: Dec 16, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Base rate neglect and neural computations for subjective weight in decision under uncertainty
Yun-Yen Yang1, Shih-Wei Wu2,3
1Department of Psychology, Rutgers University, Newark, NJ 07102.
Abstract:
Base rate neglect, an important bias in estimating probability of uncertain events, describes humans' tendency to underweight base rate (prior) relative to individuating information (likelihood). However, the neural mechanisms that give rise to this bias remain elusive. In this study, subjects chose between uncertain prospects where estimating reward probability was essential. We found that when the variability of prior and likelihood information about reward probability were systematically manipulated, prior variability significantly affected the degree to which subjects underweight the base rate of reward probability. Activity in the orbitofrontal cortex, medial prefrontal cortex, and putamen represented the relative subjective weight that reflected such bias. Further, sensitivity to likelihood relative to prior variability in the putamen correlated with individuals' overall tendency to underweight base rate. These findings suggest that in combining prior and likelihood, relative sensitivity to information variability and subjective-weight computations critically contribute to the individual heterogeneity in base rate neglect.
Related Concept Videos
Weighted Mean
For example, consider the number of goals scored in the matches of a tournament. While computing the average number of goals scored in the tournament, it may be more important to...
Decision Making: P-value Method
First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim is also stated. These statements can act as null and alternative hypotheses: a null hypothesis would be a neutral statement while the alternative hypothesis can...
Regression Toward the Mean
The Anchoring-and-Adjustment Heuristic
Reason and Intuition
Propagation of Uncertainty from Random Error

