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Understanding the Dimensions of Medical Crowdfunding: A Visual Analytics Approach
Jie Ren1, Viju Raghupathi2, Wullianallur Raghupathi1
1Gabelli School of Business, Fordham University, New York, NY, United States.
Journal of Medical Internet Research
|July 4, 2020
Summary
Medical crowdfunding campaigns, driven by factors like lack of insurance, are more successful when featuring children and severe conditions. Early donors are most generous, and social media plays a key role.
Area of Science:
- Health Economics
- Sociology of Health
- Digital Health
Background:
- Medical crowdfunding has grown due to factors like lack of health insurance, economic instability, and healthcare regulation gaps.
- Limited research exists on the use, impact, and effectiveness of crowdfunding for medical care and patient-provider relationships.
Purpose of the Study:
- To explore the characteristics and success factors of medical crowdfunding campaigns.
- To identify key elements that drive successful fundraising on platforms like GoFundMe.
Main Methods:
- Utilized a visual analytics approach for descriptive analysis of medical crowdfunding projects.
- Data was collected from the GoFundMe platform in 2019.
Main Results:
- Campaigns for children and those depicting severe medical conditions are more effective in attracting donations.
- Images of pediatric patients alone are highly impactful.
- The average donation amount decreases as the number of donors increases, indicating early donors are more generous.
- Optimal campaign title length is a significant factor.
Conclusions:
- Social media significantly supports medical crowdfunding efforts.
- Campaign characteristics, such as imagery and target demographics, influence fundraising success.
- Analysis provides insights into healthcare affordability and the dynamics of online health fundraising.
