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Published on: March 19, 2014
Experiences of liking versus ideas about liking
Alison Ledgerwood1, Paul W Eastwick1, Bertram Gawronski2
1Department of Psychology, University of California, Davis, CA95616aledgerwood@ucdavis.edu eastwick@ucdavis.eduhttp://www.alisonledgerwood.com/ http://pauleastwick.com/.
Abstract:
We leverage the notion that abstraction enables prediction to generate novel insights and hypotheses for the literatures on attitudes and mate preferences. We suggest that ideas about liking (e.g., evaluations of categories or overall traits) are more abstract than experiences of liking (e.g., evaluations of particular exemplars), and that ideas about liking may facilitate mental travel beyond the here-and-now.
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