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Generic and Islamic attributes for non-Muslim majority destinations: application of the three-factor theory of

Ilisa Fajriyati1, Adi Zakaria Afiff1, Gita Gayatri1

  • 1Department of Management, Faculty of Economics and Business, Universitas Indonesia, Indonesia.

Heliyon
|July 9, 2020
PubMed

Keywords:
Attitudinal loyaltyBehavioural loyaltyBusinessGeneric attributesIslamic attributesManagementMarketingMuslim-friendly tourismSocial sciencesThree-factor theory of customer satisfactionTourismTourism managementTourist satisfaction

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