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Dynamic transactional model: a framework for communicating public health messages via social media

M Parackal1, S Parackal2, D Mather3

  • 1Department of Marketing, University of Otago, Commerce Building, 60 Clyde Street, Dunedin 9054, New Zealand.

Perspectives in Public Health
|July 15, 2020
PubMed
Abstract

Keywords:
alcohol during pregnancydynamic transactional modelpublic health messagessocial mediatwo-way communication

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