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Risk, Advocacy, and Values in Engagement (RAVE).

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Scientists engaging the public face reputational risks tied to their advocacy. Understanding the link between advocacy, shared values, and potential risks, termed Risks, Advocacy, and Values in Engagement (RAVE), can guide public scientists.

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Area of Science:

  • Science communication
  • Public engagement with science
  • Scientific advocacy

Background:

  • Scientists increasingly engage with the public, but often misjudge reputational risks.
  • Advocacy positions can create risks if they conflict with audience values.

Purpose of the Study:

  • To explore the relationship between scientific advocacy, public perception, and reputational risk.
  • To introduce a framework, Risks, Advocacy, and Values in Engagement (RAVE), to help scientists navigate public communication.

Main Methods:

  • Conceptual analysis of risk factors in science communication.
  • Development of the RAVE framework based on value alignment.

Main Results:

  • Reputational risks are fundamentally linked to the alignment of advocacy positions with audience values.
  • The RAVE framework highlights the interplay between risk, advocacy, and values.

Conclusions:

  • Scientists need to consider value congruence when engaging in public advocacy.
  • The RAVE framework offers a tool for scientists to make informed decisions about public communication and manage associated risks.