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Eating Disorder Awareness Campaigns: Thematic and Quantitative Analysis Using Twitter
Iranzu Viguria1, Miguel Angel Alvarez-Mon1,2,3, Maria Llavero-Valero4
1Department of Psychiatry and Medical Psychology, Clinica Universidad de Navarra, Pamplona, Spain.
Journal of Medical Internet Research
|July 17, 2020
Summary
The Eating Disorder Awareness Week and Wake Up Weight Watchers campaigns successfully increased Twitter conversations about eating disorders. However, most tweets did not promote help-seeking behaviors.
Area of Science:
- Social Media Analysis
- Public Health Communication
- Eating Disorders
Background:
- Health awareness initiatives' effectiveness is debated.
- This study examines social media campaigns for eating disorders.
Purpose of the Study:
- Evaluate the impact of Eating Disorder Awareness Week and Wake Up Weight Watchers on Twitter.
- Analyze conversation volume, dissemination, and content engagement.
Main Methods:
- Collected tweets using campaign-specific hashtags (#wakeupweightwatchers, #eatingdisorderawarenessweek, #EDAW) and a control (#eatingdisorder).
- Categorized tweet content (medical, testimony, help offer, awareness, pro-ana, anti-ana).
- Analyzed retweets, favorites, reach, impact, and contributor characteristics.
Main Results:
- #wakeupweightwatchers generated the most tweets, followed by Eating Disorder Awareness Week.
- Tweet content varied significantly across hashtags; awareness campaigns had less medical content.
- Awareness and help offer content were lower in #wakeupweightwatchers tweets.
- #wakeupweightwatchers had the highest retweet and favorite ratios.
- Eating Disorder Awareness Week had the highest impact, with influential contributors.
Conclusions:
- Both campaigns effectively boosted Twitter discussions on eating disorders.
- A significant portion of tweets did not encourage specific preventive or help-seeking actions.
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