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Neural Processing of Narratives: From Individual Processing to Viral Propagation
Iiro P Jääskeläinen1,2, Vasily Klucharev2, Ksenia Panidi2
1Brain and Mind Laboratory, Department of Neuroscience and Biomedical Engineering, Aalto University School of Science, Espoo, Finland.
Frontiers in Human Neuroscience
|July 18, 2020
Summary
Narratives profoundly influence our decisions by engaging the brain's default-mode network (DMN). High brain activity correlation during stories predicts their impact, influenced by attention and emotion.
Area of Science:
- Neuroscience
- Cognitive Science
- Media Psychology
Background:
- Narratives significantly shape perception and decision-making.
- Neuroimaging offers insights into how the brain processes stories.
Purpose of the Study:
- To review neuroimaging findings on narrative influence on the brain.
- To explore how narratives affect perception, cognition, emotions, and decisions.
Main Methods:
- Review of recent neuroimaging studies on narrative processing.
- Analysis of brain activity patterns, including default-mode network (DMN) and inter-subject correlation (ISC).
Main Results:
- Narrative sense-making involves the DMN, particularly the precuneus, with differences for real vs. fictitious narratives.
- High ISC during narrative processing predicts efficacy, enhanced by attention, emotional arousal, and negative valence.
- Specific brain regions correlate with attentional suspense, emotional arousal, and negative valence.
Conclusions:
- Narrative processing engages specific brain networks, with individual differences influencing effects.
- Understanding neural responses to narratives can predict their impact on decision-making.
Keywords:
attentionbraindecision-makingelectroencephalographyemotionsfunctional magnetic resonance imaginginter-subject correlationnarrativesMore Related Videos
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