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Motivational and Affective Factors Underlying Consumer Dropout and Transactional Success in eCommerce: An Overview

Lynne Bell1, Rachel McCloy1, Laurie Butler2

  • 1School of Psychology and Clinical Language Sciences, University of Reading, Reading, United Kingdom.

Frontiers in Psychology
|July 28, 2020
PubMed

Keywords:
consumer behaviorconsumer dropouteCommerceonline checkoutonline paymentshopping cart abandonment

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