Related Experiment Video
Updated: Dec 13, 2025

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Food Charity, Shame/ing and the Enactment of Worth
Darlene McNaughton1, Georgia Middleton2, Kaye Mehta2
1University of New England, Armidale NSW 2351, Australia.
Abstract:
Food insecurity is a significant problem in many countries, including Australia. Consequently, food hubs, through which food is distributed using a supermarket style layout, have become an important new source of charity food provision. However, little is known about users' experiences. We draw on ethnographic research to understand the everyday experiences of people using South Australian food hubs. We suggest that attempts to produce a more dignified experience by creating a normalizing experience of shopping is not being achieved, because of the shame and stigma surrounding poverty, confusing operational processes, poor food quality, staff attitudes, and the disciplinary capacity of food hubs.
Related Concept Videos
Egoism and Altruism
Altruism
Stereotype Content Model
Self-Discrepancy Theory
Fundamental Attribution Error
Social Foundations of Self II: The Generalized Other

