Related Experiment Video
Updated: Dec 13, 2025

06:46
Investigating the Deployment of Visual Attention Before Accurate and Averaging Saccades via Eye Tracking and Assessment of Visual Sensitivity
Published on: March 18, 2019
7.4K
Sudden onsets reflexively drive spatial attention, but those that predict reward do more
Journal of Vision
|July 30, 2020
Summary
Sudden visual cues predicting reward capture spatial attention more effectively than neutral cues. Reward-predictive cues also enhance perception broadly, beyond their specific location.
Area of Science:
- Cognitive Neuroscience
- Visual Attention Research
Background:
- Sudden visual onsets automatically capture spatial attention, improving perception at their location.
- Previous research primarily used stimuli lacking significant informational content.
- Recent work explores how associative learning interacts with attentional control.
Purpose of the Study:
- To investigate if reward-predictive visual onsets elicit involuntary covert spatial attention more effectively than non-reward cues.
- To determine if reward-predictive cues impact global attentional processes non-spatially.
- To test the efficacy of meaning-imbued onsets in driving attention and improving task performance.
Main Methods:
- Paired monetary reward with two types of luminance-defined, abrupt-onset visual cues.
- Measured cue-driven modulation of performance in a visual task.
- Assessed the reflexive allocation of covert spatial attention and global attentional effects.
Main Results:
- Both neutral and reward-predictive onsets improved visual perception at attended locations.
- Reward-predictive onsets led to perception enhancements that were less spatially constrained.
- Perceptual enhancements spread to other task-relevant locations when cues predicted reward.
Conclusions:
- Visual onsets predicting reward are more effective at capturing spatial attention.
- Reward-associated stimuli can lead to widespread, non-specific improvements in visual attention.
- Associative learning significantly influences the automatic allocation and scope of visual attention.

