Within-trial contrast or Wagner's SOP model: Can they both account for two presumed complex cognitive phenomena?

When humans make biased or suboptimal choices, they are often attributed to complex cognitive processes that are viewed as being uniquely human. Alternatively, several phenomena, such as suboptimal gambling behavior and cognitive dissonance (justification of effort) may be explained more simply as examples of the contrast between what is expected and what occurs as well as Wagner's Standard Operating Procedure model based on reward prediction error. For example, when pigeons are attracted to choices involving a suboptimal, low probability of a high payoff, as in unskilled gambling behavior, it may be attributed to reward prediction error or the contrast between the low probability of reward expected and the sometimes high probability of reward obtained (when one wins). Similarly, justification of effort, the tendency to attribute greater value to rewards that are difficult to obtain, is typically explained in terms of the tendency to inflate the value of a reward to justify the effort required to obtain it. When pigeons prefer outcomes that require more effort to obtain, however, it is more likely to be explained in terms of contrast between the effort and the reward that follows. We readily attribute the behavior of animals to contrast-like effects or reward prediction error, however, when similar behavior occurs in humans, we also should be prepared to explain it in terms of simpler learning mechanisms. (PsycInfo Database Record (c) 2020 APA, all rights reserved).