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Polarities influence implicit associations between colour and emotion.

Claudia Kawai1, Gáspár Lukács1, Ulrich Ansorge2

  • 1Faculty of Psychology, University of Vienna, Austria.

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Red facilitates negative word responses only when green is present, supporting the polarity-correspondence principle. This effect highlights how color context influences emotional perception and word valence judgments.

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Area of Science:

  • Psychology
  • Cognitive Science
  • Affective Science

Background:

  • Colors, particularly red, are strongly linked to emotional concepts, with both positive and negative associations.
  • The polarity-correspondence principle suggests that response facilitation occurs when conceptual categories (like valence) and perceptual features (like color) align.

Purpose of the Study:

  • To investigate the impact of color context on the perception of word valence.
  • To test the polarity-correspondence principle in a color-word discrimination task.

Main Methods:

  • Participants (n=140) classified the valence of green and red words.
  • Experiments included monochromatic blocks (single color) and mixed-color blocks (random red and green words).

Main Results:

  • Red facilitated responses to negative words specifically in mixed-color conditions, not in monochromatic conditions.
  • The findings align with the polarity-correspondence principle, indicating context-dependent color-emotion associations.

Conclusions:

  • Color context significantly influences the association between color and emotional valence.
  • Color-specific valence-affect associations play a role in modulating these effects, supporting the polarity-correspondence principle.