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Related Experiment Videos

A newsletter evaluation using the Title Rating Method.

D E McGrath1, M Ellsworth, J E Lochman

  • 1Community and Family Medicine, Duke University Medical Center, Durham, NC 27704.

Journal of Cancer Education : the Official Journal of the American Association for Cancer Education
|January 1, 1986
PubMed
Summary

The Title Rating Method identified reader interests for cancer communication newsletters. "Drugs" and "treatment" topics were most popular among health professionals.

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Area of Science:

  • Health Communication
  • Cancer Education

Background:

  • The Cancer Communication Network utilized a newsletter, North Carolina Cancergram, to disseminate information to health professionals.
  • Evaluating readership interests is crucial for effective health communication strategies.

Purpose of the Study:

  • To evaluate the effectiveness of the Title Rating Method in assessing readership interests for a cancer-focused newsletter.
  • To identify preferred article topics and understand the demographics and professional roles of the readership.

Main Methods:

  • The Title Rating Method was employed, assigning retrospective and prospective titles to seven categories: psychosocial, treatment, drugs, nursing issues, rehabilitation, education, and detection.
  • Readership interest was assessed across five occupational groups: nurses, pharmacists, physicians, allied health, and others.

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Main Results:

  • The most popular categories were drugs, treatment, and education.
  • An article on "Informing the patient requires honesty, sensitivity" was the most popular overall, primarily targeting physicians.
  • The readership comprised mostly white females over 35 with college degrees, working in health-related settings, with a significant portion spending limited time directly with cancer patients.

Conclusions:

  • The Title Rating Method effectively gauged health professional interest in cancer-related topics.
  • Newsletter content should prioritize drug information, treatment modalities, and educational topics to maximize engagement.
  • The publication successfully reached its intended audience of health professionals outside the immediate Cancer Center setting.