Uncertainty: Overview
Types of Biopharmaceutical Studies: Controlled and Non-Controlled Approaches
Frustration and Conflict: Avoidance-Avoidance, Double-Approach Avoidance
Bias in Epidemiological Studies
Self-Discrepancy and Its Effects
Unrealistic Optimism Bias
You might also read
Articles linked to this work by shared authors, journal, and citation graph.
Updated: Dec 12, 2025

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Russell Golman1, Nikolos Gurney1, George Loewenstein1
1Department of Social and Decision Sciences.
People gamble more on events they enjoy thinking about, showing risk-seeking behavior when uncertainty is pleasant. Conversely, unpleasant uncertainty leads to risk aversion, influencing decisions under risk and ambiguity.
Area of Science:
Background:
Purpose of the Study:
Main Methods:
Main Results:
Conclusions: