Related Experiment Video
Updated: Dec 12, 2025

The Innovation Arena: A Method for Comparing Innovative Problem-Solving Across Groups
Published on: May 13, 2022
Sustainability as a Trigger for Innovation!
1Chemical and Analytical Development, Novartis Pharma AG Basel, Switzerland;,
Abstract:
About a decade ago, prompted by regulatory pressure, we at Novartis entered the field of micellar catalysis. We were fortunate to discover some enabling techniques that rapidly allowed for application and deep impact of the technology within our development portfolio. In parallel, we endeavored to push the boundaries of science, building a powerful toolbox of chemistry, and gaining in the understanding of such systems. Of particular importance is the compartmentalization effect that needs to be well understood and mastered to access all the benefits of the technology. The following review article will illustrate our journey more specifically for Suzuki-Miyaura cross-couplings, with some detours that will further highlight the impact of the technology.
Related Concept Videos
Design Example: Sustainability in Concrete Building
There are multiple approaches to achieve sustainability in a commercial concrete building. For instance, construct a concrete parking area under the building, utilizing pervious concrete paver blocks in open areas to facilitate rainwater collection through an underground...
Sustainable Development
Creative Thinking
Divergent thinking is the...
Social Traps
Biodiversity and Human Values
Impact of Individuals on a Group

