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Climate change on YouTube: A potential platform for youth learning
Beatriz Duran-Becerra1, Grace C Hillyer1,2, Alison Cosgrove3
1Herbert Irving Comprehensive Cancer Center, Columbia University, NY, NY 10032, USA.
Most popular climate change videos on YouTube focus on environmental impacts but rarely on solutions. There
Area of Science:
- Environmental Science
- Media Studies
- Communication
Background:
- Climate change represents a significant global societal threat.
- Understanding public perception and information dissemination is crucial.
- YouTube is a major platform for information consumption.
Purpose of the Study:
- To analyze the content of the most viewed climate change videos on YouTube.
- To identify common themes and information gaps in climate change communication.
- To assess the focus and target audience of these popular videos.
Main Methods:
- Cross-sectional study analyzing 100 top-viewed YouTube videos on "climate change."
- Exclusion of non-English and irrelevant videos.
- Content categorization using a NASA fact sheet and subsequent coding.
Main Results:
- Videos averaged over 231,000 views and 12 minutes in length.
- Most videos (77%) acknowledged climate change and its environmental impacts (71%).
- Only 33% discussed prevention; over half focused on specific environments, particularly cities.
Conclusions:
- A significant gap exists in YouTube content addressing climate change solutions.
- There is a need for more climate change videos targeted at youth to foster engagement.
- Further research should explore YouTube's efficacy for climate change education.
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