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Attachment is vital for infant development, as warm social interactions support growth and well-being. In a classic 1958 study by Harry Harlow, the significance of warmth and comfort in forming attachments was examined. Harlow separated newborn monkeys from their mothers and provided two artificial "mothers": one made of cold wire and the other covered in soft cloth. Despite the wire mother offering food, the infant monkeys preferred the comfort of the cloth mother, demonstrating that...
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Compensatory routes to object attachment.

Naomi Mandel1, Monika Lisjak1, Qin Wang1

  • 1Marketing Department, Arizona State University, PO Box 874106, Tempe, AZ 85284, United States.

Current Opinion in Psychology
|August 22, 2020
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Summary
This summary is machine-generated.

This review introduces a new typology of compensatory consumption strategies to explain how self-discrepancies affect object attachment. It categorizes strategies by functional, symbolic, and hedonic benefits, offering a framework for future research.

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Area of Science:

  • Consumer Psychology
  • Behavioral Economics
  • Sociology of Consumption

Background:

  • Self-discrepancies, the gap between actual and ideal selves, often drive consumer behavior.
  • Understanding the psychological mechanisms behind compensatory consumption is crucial for marketing and consumer welfare.

Purpose of the Study:

  • To propose a novel typology of compensatory consumption strategies.
  • To elucidate the relationship between self-discrepancies and compensatory object attachment.
  • To provide a theoretical framework for analyzing consumer behavior driven by self-concept.

Main Methods:

  • Literature review and theoretical synthesis.
  • Development of a new typology based on consumption benefits (functional, symbolic, hedonic).
  • Analysis of existing empirical evidence and theoretical foundations for each strategy.

Main Results:

  • A new typology categorizing compensatory consumption strategies into functional, symbolic, and hedonic benefits.
  • Conceptualization of these benefits as assets or liabilities influencing object attachment.
  • Identification of theoretical underpinnings and empirical support for various strategies.

Conclusions:

  • The proposed typology offers a structured approach to understanding compensatory consumption.
  • Self-discrepancies significantly influence the adoption of specific compensatory consumption strategies.
  • Future research should explore the nuanced interplay between self-discrepancies, consumption benefits, and object attachment.