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Building emotional attaching during COVID-19
Haiming Hang1, Lukman Aroean2, Zhifeng Chen3
1School of Management, University of Bath, Bath BA2 7AY, UK.
Annals of Tourism Research
|August 25, 2020
Summary
Shared emotions foster tourist attachment, boosting post-pandemic travel intentions. This connection is vital for the tourism industry's recovery after the COVID-19 pandemic.
Area of Science:
- Psychology
- Tourism Studies
- Sociology
Background:
- The COVID-19 pandemic significantly impacted the global tourism industry.
- Understanding factors that drive tourism recovery is crucial.
Purpose of the Study:
- To investigate the role of shared emotions in building emotional attachment with tourists.
- To determine if emotional attachment influences future travel intentions post-pandemic.
Main Methods:
- Qualitative analysis of tourist experiences.
- Surveys measuring emotional connection and revisit intentions.
Main Results:
- Shared emotional experiences were found to establish significant emotional attachment between tourists and destinations/providers.
- Higher emotional attachment strongly correlated with increased intentions to visit after the pandemic.
Conclusions:
- Fostering shared emotions is a key strategy for rebuilding tourist relationships.
- Emotional attachment can be a critical driver for tourism sector recovery in the post-COVID-19 era.
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