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Human behavior is intricately shaped by social influences that arise from interactions with others in diverse contexts. These influences not only mold beliefs and attitudes but also drive the regulation of behaviors through both direct communication and observational learning. The study of these processes falls within the domain of social psychology, which seeks to understand how individuals are affected by and affect those around them.Mechanisms of Social InfluenceDirect social influence...
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Related Experiment Video

Updated: Dec 11, 2025

A New Method for Inducing a Depression-Like Behavior in Rats
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COVID-19 and investor behavior.

Regina Ortmann1, Matthias Pelster1, Sascha Tobias Wengerek1

  • 1Paderborn University, Warburger Str. 100, 33098 Paderborn, Germany.

Finance Research Letters
|August 25, 2020
PubMed
Summary

Retail investors increased trading activity during the COVID-19 pandemic, with higher trading intensity and new accounts opened. This surge was more pronounced in male and older investors, while leverage use decreased after market drops.

Area of Science:

  • Behavioral finance
  • Empirical finance
  • Pandemic economics

Background:

  • The COVID-19 pandemic triggered unprecedented economic and social disruptions globally.
  • Understanding retail investor behavior is crucial for financial market stability during crises.

Purpose of the Study:

  • To investigate how retail investors altered their trading activities in response to the COVID-19 outbreak.
  • To identify demographic factors influencing these behavioral changes.

Main Methods:

  • Analysis of transaction-level trading data.
  • Econometric modeling to quantify changes in trading intensity and account activity.
  • Examination of trading patterns across different investor demographics and asset classes.
Keywords:
COVID-19PandemicRetail investorsRisk-takingTrading behavior

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Main Results:

  • Significant increase in retail investor trading activity (extensive and intensive margins) during the pandemic.
  • Average weekly trading intensity rose by 13.9% for every doubling of COVID-19 cases.
  • Increased brokerage deposits and new account openings observed; trading surge more pronounced in male and older investors.
  • Stock and index trading were significantly affected; leverage usage decreased following sharp market declines.

Conclusions:

  • Retail investors exhibited heightened engagement with financial markets during the COVID-19 crisis.
  • Demographic characteristics played a role in shaping investor responses to the pandemic.
  • Market volatility and uncertainty led to a reduction in the use of leverage by retail investors.