Recovering Patient Trust We Lost in the Pandemic

Area of Science:

• Healthcare Management
• Public Health
• Telemedicine

Background:

• The COVID-19 pandemic created unprecedented challenges for healthcare delivery.
• Disruptions included halting elective procedures and decreased patient visits, impacting healthcare operations.
• Maintaining patient trust and access to care became a critical concern.

Purpose of the Study:

• To describe the strategic pivot to accelerate telehealth services.
• To outline the implementation of a patient outreach program for high-risk individuals.
• To address the challenge of maintaining patient trust during a public health crisis.

Main Methods:

• Rapid redesign of organizational approach to prioritize telehealth.
• Development and execution of a targeted patient outreach initiative.
• Focus on adapting services to meet evolving patient needs during the pandemic.

Main Results:

• Successful acceleration of telehealth services for patient convenience.
• Effective patient outreach program established for high-risk populations.
• Demonstrated organizational resilience and adaptability in healthcare provision.

Conclusions:

• Healthcare organizations must be agile in responding to public health emergencies.
• Telehealth and targeted outreach are vital strategies for sustained patient care.
• Proactive measures are essential for maintaining patient trust and access during pandemics.