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Understanding Deception01:14

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Deception is a pervasive aspect of human communication. Empirical studies have shown that most individuals engage in some form of deceit on a daily basis, with approximately 20% of social exchanges involving deceptive elements. Lying follows a developmental trajectory, peaking during adolescence and declining with age, possibly due to the maturation of cognitive control and social accountability.Cognitive and Social Factors in Deception DetectionDespite its prevalence, accurately detecting...
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Understanding Phishing Email Processing and Perceived Trustworthiness Through Eye Tracking.

John McAlaney1, Peter J Hills1

  • 1Faculty of Science & Technology, Department of Psychology, Bournemouth University, Poole, United Kingdom.

Frontiers in Psychology
|August 28, 2020
PubMed
Summary
This summary is machine-generated.

This study used eye tracking to analyze how people process phishing emails. While participants noticed phishing cues like misspellings and threats, they spent less time viewing them, rating emails with these indicators as less trustworthy.

Keywords:
cybersecurityemaileye trackingphishingsocial engineering

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Area of Science:

  • Cybersecurity
  • Human-Computer Interaction
  • Cognitive Psychology

Background:

  • Phishing emails pose significant cybersecurity risks.
  • Limited research exists on how specific phishing indicators influence user perception and processing.
  • Eye tracking offers a novel method to study visual processing of malicious emails.

Purpose of the Study:

  • To investigate how common phishing email indicators (misspellings, urgency, threats) affect user processing and trustworthiness judgments.
  • To explore the utility of eye tracking technology in analyzing visual attention to phishing cues.
  • To understand the relationship between visual processing of phishing indicators and perceived email trustworthiness.

Main Methods:

  • An exploratory study involving 22 participants viewing emails with and without phishing indicators.
  • Eye movements were recorded using SMI RED 500 eye-tracker technology.
  • Participants provided numerical trustworthiness ratings for each email.

Main Results:

  • Participants fixated more frequently on phishing indicators but spent less time viewing them than expected by chance.
  • Emails with phishing indicators were rated as less trustworthy, with misspellings and threatening language yielding the lowest ratings.
  • Threatening language and urgency cues were viewed before misspellings, but no significant interaction was found between viewing time and trustworthiness ratings.

Conclusions:

  • A complex relationship exists between the presence of phishing indicators and perceived email trustworthiness.
  • Eye tracking is a viable method for studying the visual processing of phishing emails.
  • Findings can inform the development of future phishing mitigation strategies.