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Does Benefit Framing Improve Record Linkage Consent Rates? A Survey Experiment
Joseph W Sakshaug1, Jens Stegmaier2, Mark Trappmann3
1Institute for Employment Research (IAB), Ludwig Maximilian University of Munich, and University of Mannheim.
Survey Research Methods
|August 28, 2020
Summary
Emphasizing time savings benefits increased consent for linking survey and administrative records. This method proved effective, especially for busy employees, aiding survey research data linkage.
Area of Science:
- Social Sciences
- Survey Methodology
- Data Linkage
Background:
- Survey researchers aim to link interview data with administrative records.
- Respondent consent is a significant barrier to successful record linkage.
Purpose of the Study:
- To experimentally assess the impact of emphasizing different benefits on obtaining respondent consent for record linkage.
- To compare the effectiveness of 'time savings' and 'improved study value' arguments against a neutral request.
Main Methods:
- A telephone survey on employee working conditions was conducted.
- Respondents received one of three consent requests: neutral, 'time savings' benefits, or 'improved study value' benefits.
Main Results:
- Emphasizing 'time savings' significantly increased the overall consent rate (86.0%) compared to the neutral request (83.8%).
- 'Time savings' was most effective for 'busy' respondents.
- The 'improved study value' argument did not significantly improve consent rates (84.4%) and was ineffective for self-interested respondents.
Conclusions:
- Highlighting 'time savings' is a practical strategy to enhance consent for administrative record linkage in surveys.
- The effectiveness of benefit framing depends on respondent characteristics and perceived self-interest.
Keywords:
administrative dataframinginterviewer-respondent interactionquestionnaire designtelephone surveyMore Related Videos
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