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Anthropomorphism and object attachment.

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Anthropomorphism, attributing human traits to objects, strengthens emotional bonds. This study analyzes how it fulfills needs for comfort, identity, and self-efficacy, enhancing object attachment.

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Area of Science:

  • Psychology
  • Human-Object Interaction
  • Social Cognition

Background:

  • Anthropomorphism involves perceiving non-human entities as human-like.
  • This perception can significantly influence psychological and emotional connections with objects.
  • Existing research highlights shifts in cognitive and emotional responses due to anthropomorphism.

Purpose of the Study:

  • To conduct a resource-based analysis of anthropomorphism's role in fulfilling human psychological needs.
  • To explore how anthropomorphism addresses needs related to comfort, self-identity, and self-efficacy.
  • To examine the relationship between anthropomorphism and object attachment.

Main Methods:

  • A resource-based theoretical analysis framework was employed.
  • The study draws parallels with caregiver-child attachment dynamics.
  • Conceptual analysis of anthropomorphism's functions in psychological resource provision.

Main Results:

  • Anthropomorphism provides psychological resources for comfort and pleasantness.
  • It supports the development of individual, relational, and collective self-identity.
  • It enhances feelings of self-efficacy through object interaction.

Conclusions:

  • Anthropomorphism serves as a mechanism for fulfilling fundamental human psychological needs.
  • The tendency to anthropomorphize objects is linked to deeper object attachment.
  • Future research should further explore the nuances of anthropomorphism and its impact on human well-being.