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Affordances for tourism service design
1Department of Tourism and Service Management, Modul University Vienna, Vienna, Austria, Am Kahlenberg 1, 1190 Vienna, Austria.
Annals of Tourism Research
|September 1, 2020
Summary
This study shows how affordance, the link between abilities and environment, can improve tourism service design for better experiences. It offers practical guidance for creating more inclusive and satisfying travel services.
Area of Science:
- Tourism Service Design
- Ecological Psychology
- Human-Environment Interaction
Background:
- Affordance links user capabilities with environmental properties.
- Existing tourism services may not align with intended user experiences.
- Understanding affordances is crucial for effective service design.
Purpose of the Study:
- To explore the application of affordance theory in tourism service design.
- To demonstrate how an affordance-centered framework can enhance tourism experiences.
- To provide actionable propositions for tourism service designers.
Main Methods:
- Literature review of affordance in ecological psychology and design research.
- Development of an affordance-centered framework for tourism.
- Case study analysis of tourists with and without visual impairments.
Main Results:
- The affordance concept offers a valuable lens for aligning tourism service elements with desired experiences.
- The case study illustrated the practical application of the affordance framework.
- Identified specific affordances relevant to diverse tourist needs.
Conclusions:
- Affordance theory provides a robust framework for designing inclusive and effective tourism services.
- The proposed propositions can guide future research and practice in tourism service design.
- Aligning services with user abilities and environmental properties enhances overall travel satisfaction.
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