Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Group Polarization01:01

Group Polarization

38.2K
Group polarization is the strengthening of an original group attitude following the discussion of views within a group (Teger & Pruitt, 1967). That is, if a group initially favors a viewpoint, after discussion the group consensus is likely a stronger endorsement of the viewpoint. Conversely, if the group was initially opposed to a viewpoint, group discussion would likely lead to stronger opposition.
38.2K
Stereotypes, Prejudice, and Discrimination02:55

Stereotypes, Prejudice, and Discrimination

94.5K
Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who...
94.5K
Cognitive Dissonance01:38

Cognitive Dissonance

36.6K
Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
36.6K
Social Foundations of Self IV: Self in Digital Communication01:30

Social Foundations of Self IV: Self in Digital Communication

107
Since the early 2000s, computer-mediated communication (CMC) has grown rapidly, playing a crucial role in self-development. A key distinction between CMC and real-life interactions is the lack of a physically present partner. This absence makes non-verbal cues such as facial expressions, body language, and paralinguistic signals unavailable in CMC platforms like email, instant messaging, or social media. The lack of these cues can create ambiguity and complicate how feedback is interpreted.The...
107
Groupthink01:34

Groupthink

48.3K
When in group settings, we are often influenced by the thoughts, feelings, and behaviors around us. Groupthink is another phenomenon of conformity where modification of the opinions of members in a group aligns with what they believe is the group consensus (Janis, 1972). In such situations, the group often takes action that individuals would not perform outside the group setting because groups make more extreme decisions than individuals do. Moreover, groupthink can hinder opposing trains of...
48.3K
Causes of Similarity-Dissimilarity Effect01:26

Causes of Similarity-Dissimilarity Effect

155
The similarity-dissimilarity effect, a fundamental concept in social psychology, explains how interpersonal similarities and differences influence attraction and social interactions. This effect is supported by three key psychological perspectives: balance theory, social comparison theory, and consensual validation.Balance Theory and Cognitive ConsistencyBalance theory, developed by Fritz Heider, posits that individuals seek cognitive consistency in their relationships. When two people share...
155

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Author Correction: Like-minded sources on Facebook are prevalent but not polarizing.

Nature·2023
Same author

TikToks Lead to Higher Knowledge and Perceived Severity of Sexual Violence among Adolescent Men.

Journal of youth and adolescence·2023
Same author

How do social media feed algorithms affect attitudes and behavior in an election campaign?

Science (New York, N.Y.)·2023
Same author

Asymmetric ideological segregation in exposure to political news on Facebook.

Science (New York, N.Y.)·2023
Same author

Reshares on social media amplify political news but do not detectably affect beliefs or opinions.

Science (New York, N.Y.)·2023
Same author

Like-minded sources on Facebook are prevalent but not polarizing.

Nature·2023

Related Experiment Video

Updated: Dec 10, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

12.0K

False equivalencies: Online activism from left to right.

Deen Freelon1,2, Alice Marwick2,3, Daniel Kreiss4,2

  • 1Hussman School of Journalism and Media, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA. freelon@email.unc.edu.

Science (New York, N.Y.)
|September 5, 2020
PubMed
Summary

Digital media significantly impacts activism, with left-wing groups favoring hashtag activism and protests, while right-wing groups strategically use legacy and alternative media. Ideological differences in media use have implications for democracy and social media governance.

More Related Videos

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.7K
Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
08:53

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

5.5K

Related Experiment Videos

Last Updated: Dec 10, 2025

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

12.0K
Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

14.7K
Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community
08:53

Integrating Computerized Linguistic and Social Network Analyses to Capture Addiction Recovery Capital in an Online Community

Published on: May 31, 2019

5.5K

Area of Science:

  • Political Science
  • Media Studies
  • Sociology

Background:

  • Digital media, including low-effort "clicktivism," plays a crucial role in contemporary activism and can drive offline participation.
  • Understanding how different political ideologies leverage media is essential for analyzing modern political movements.

Purpose of the Study:

  • To analyze and compare the distinct digital and legacy media strategies employed by left-wing and right-wing activists in the United States and Western industrialized nations.
  • To investigate the role of disinformation and conspiracy theories in left- and right-wing activism.

Main Methods:

  • Comparative analysis of digital and legacy media usage by left- and right-wing activist groups.
  • Review of existing scholarship on political disinformation and activism.

Main Results:

  • Left-wing activists predominantly utilize "hashtag activism" and offline protests.
  • Right-wing activists demonstrate strategic engagement with legacy media, migration to alternative platforms, and collaboration with partisan media outlets.
  • Evidence suggests a greater historical embrace of strategic disinformation by the right, though further research into left-wing disinformation is warranted.

Conclusions:

  • Significant ideological asymmetries exist in how left- and right-wing activists employ media, impacting political goals and outcomes.
  • These differences have critical implications for democratic practices, the governance of social media, and the interdisciplinary study of digital politics.