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Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Carole Jassogne1, Nicolas Zdanowicz
1Eating Disorders Unit, La Ramée, 1180 Brussels, Belgium, carole.jassogne@uclouvain.be.
Teenagers use social media to build idealized identities and gain peer approval, often seeking refuge online due to a lack of family support. This can lead to detachment from family and increased peer group inclusion.
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