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Psychological Underpinnings of Brands

Richard P Bagozzi1, Simona Romani2, Silvia Grappi3

  • 1Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109, USA;

Annual Review of Psychology
|September 8, 2020
PubMed

Keywords:
brand attachmentbrand communitiesbrandsemotioninterpersonal relationshipspersonalityself-concept

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