Be coherent and become heard: The multidimensional impact of narrative coherence on listeners' social responses

Previous research has suggested that sharing autobiographical memories in a coherent manner has a beneficial impact on consequent social reactions of listeners. In this experimental study, we were able to replicate earlier findings by demonstrating that listeners (N = 107) showed significantly more willingness to interact with, more social support towards, and a more positive attitude towards coherent than incoherent narrators. Remarkably, these beneficial effects of coherence were observed only for narratives about positive memories. Results are explained in the light of the relevance of positive memories for the social bonding function of autobiographical memory. Furthermore, earlier work was extended and refined by investigating effects of the individual constituting dimensions of coherence (context, chronology, theme) on social responses. In line with our predictions, the dimensions of chronology and theme were most important in impacting social responses of listeners. Possibly a reduction of the attraction effect due to increased effortful processing and reduced credibility due to insufficient emotional elaboration might explain these results respectively. Furthermore, social responses were worse when narratives were incoherent with regard to more than one dimension, in line with the expected additive effect. Overall, fully incoherent narratives, which had had low scores on context, chronology, and theme, had the most adverse effect on listeners' social responses. This study adds significantly to the domain of memory and cognition by showing how cognitive psychological research would benefit from extending a merely intrapersonal perspective to include an interpersonal perspective that considers social implications of memory and cognition as well.