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Patient demand for plastic surgeons for every US state based on Google searches
Jared A Blau1, Heather A Levites1, Brett T Phillips1
1Division of Plastic, Maxillofacial, and Oral Surgery, Duke University Hospital, Durham, NC, United States.
JPRAS Open
|September 9, 2020
Summary
Plastic surgeon distribution varies across the US. Google Trends data reveals unmet demand in states like Wyoming, while markets such as Oregon appear saturated with plastic surgeons.
Area of Science:
- Medical Economics
- Public Health
- Surgical Specialties
Background:
- Plastic surgeons fulfill public demand for aesthetic and reconstructive procedures.
- Patient search behavior on Google provides insights into market needs.
- Understanding physician distribution is crucial for healthcare access.
Purpose of the Study:
- To analyze the geographic distribution of plastic surgeons in the US.
- To assess the relationship between surgeon availability and patient demand using online search data.
- To identify potential market saturation or underservice in different states.
Main Methods:
- Utilized Google Trends Relative Search Volume (RSV) for "plastic surgery" over 12 months.
- Calculated "surgical concentration" by dividing active surgeons per state by population estimates.
- Developed a "surgical demand index" by dividing Google search volume by surgical concentration.
Main Results:
- States with the highest surgeon concentration: Florida, New York, Connecticut.
- States with the lowest surgeon concentration: Wyoming, Arkansas, Vermont.
- Highest Google searches: California, Florida, Hawaii. Lowest searches: Oregon, Virginia, Alaska.
- Highest "surgical demand index" (indicating unmet demand): Wyoming, Oklahoma, Arkansas.
- Lowest "surgical demand index" (indicating market saturation): Oregon, Virginia, Connecticut.
Conclusions:
- The distribution of plastic surgeons in the US is uneven.
- Google Trends data suggests market saturation in some areas (e.g., Oregon) and significant unmet demand in others (e.g., Wyoming).
- This analysis highlights regional disparities in access to plastic surgery services.
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