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Selling secondhand products through an online platform with blockchain
Bin Shen1, Xiaoyan Xu1, Quan Yuan2
1Glorious Sun School of Business and Management, Donghua University, Shanghai, China.
Transportation Research. Part E, Logistics and Transportation Review
|September 9, 2020
Summary
Blockchain enhances secondhand product quality disclosure in supply chains. It shifts platform preference from moderate to extreme quality products, improving profits and enabling win-win-win outcomes.
Area of Science:
- Supply Chain Management
- Information Systems
- Blockchain Technology
Background:
- Online platforms resell secondhand products, competing with new product suppliers.
- Disclosing secondhand product quality is crucial for consumer trust and platform strategy.
- Existing supply chains face challenges in transparently communicating product quality.
Purpose of the Study:
- To evaluate the impact of blockchain on secondhand product quality disclosure.
- To analyze how blockchain influences platform pricing and product selection strategies.
- To determine the effect of blockchain on supply chain profitability and stakeholder outcomes.
Main Methods:
- Game theory modeling of a supply chain with an online resale platform.
- Analysis of platform pricing strategies (uniform vs. differential).
- Comparison of platform product preferences with and without blockchain implementation.
Main Results:
- Platform pricing strategies for new products depend on consignment revenue sharing.
- Without blockchain, platforms favor moderate quality secondhand products.
- Blockchain adoption shifts platform preference to extreme quality (low-low or high-high) secondhand products.
- Blockchain integration improves supply chain total profit, especially with horizontal integration.
- A "win-win-win" scenario is achievable for platform, supplier, and consumers with low-uniqueness products.
Conclusions:
- Blockchain technology significantly alters secondhand product market dynamics.
- Implementing blockchain can lead to more efficient and profitable supply chains.
- Blockchain facilitates transparency and potentially better outcomes for all supply chain participants.
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