Related Experiment Video
Updated: Dec 9, 2025

Breakfast Habits among Schoolchildren in the City of Uruguaiana, Brazil
Published on: July 29, 2020
Neurophilia is stronger for educators than students in Brazil
Ingrid Luiz1, Annukka Kim Lindell2, Roberta Ekuni1
1Center of Biological Sciences, Universidade Estadual do Norte do Paraná, Bandeirantes, Paraná, Brazil.
Background:
Educational products claiming to be "brain-based" are common. Due to neurophilia, including a brain in a product's marketing can enhance perceptions. However, schooling background may play a protective role.
Objective:
As previous neuromarketing research has been conducted predominantly in English speakers, we examined whether the effects of neurophilia extend to a Portuguese-speaking Brazilian population.
Method:
Teachers and students (N = 262) viewed one of four advertisements for a hypothetical product translating to ''Right Brain'' or ''Right Start'' Training; half the advertisements contained an MRI brain image. Participants rated their perceptions of interest, efficacy, and scientific rationale.
Results:
The presence of a brain image or the word 'brain' did not influence responses. However, occupation had a significant effect: teachers' ratings were higher than students' ratings. Importantly, teachers were more susceptible to neurocontent, rating "Right Brain" training significantly higher than students.
Conclusion:
These results thus highlight the need to improve teachers' neuroscience literacy.
More Related Videos
07:32Use of Galvanic Skin Responses, Salivary Biomarkers, and Self-reports to Assess Undergraduate Student Performance During a Laboratory Exam Activity
Published on: February 10, 2016
13:57Assessing the Multiple Dimensions of Engagement to Characterize Learning: A Neurophysiological Perspective
Published on: July 1, 2015
Related Concept Videos
Milgram's Obedience to Authority
Bullying
Horney's Sociocultural Approach
Neurotransmitters
Neurotransmitters
Local Anesthetics: Differential Sensitivity of Nerve Fibers