A simulation based decision support system for a health promotion center.

Area of Science:

• Health Services Management
• Healthcare Administration
• Financial Management in Healthcare

Background:

• A private hospital established a Health Promotion Center (HPC) offering diverse wellness services.
• The HPC serves a community of 500,000, aiming to integrate health promotion into local healthcare.
• Operational since June 1983, the HPC required strategic financial and qualitative evaluation.

Purpose of the Study:

• To conduct a financial and qualitative evaluation of the Health Promotion Center.
• To assess the impact of pricing, advertising, and service strategies on HPC profitability.
• To develop a sustainable financial model for the Health Promotion Center.

Main Methods:

• Utilized scenario analysis and stochastic simulations for financial forecasting.
• Evaluated various management options and decision-making processes.
• Incorporated risk management, model flexibility, and user involvement in the evaluation.

Main Results:

• Developed a pricing strategy enabling the Health Promotion Center to reach its break-even financial goal.
• Maintained existing service policies while achieving financial sustainability.
• Identified effective management strategies for operational efficiency.

Conclusions:

• The implemented pricing strategy is effective for achieving financial break-even in a Health Promotion Center.
• Strategic financial planning and management are crucial for the success of community health initiatives.
• The study provides a framework for evaluating and optimizing health promotion services.