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Exploring Creative Entrepreneurs' IEO: Extraversion, Neuroticism and Creativity
Yang Gao1, Dixuan Zhang1, Hongjia Ma2
1School of Economics and Management, Dalian University of Technology, Dalian, China.
Frontiers in Psychology
|September 28, 2020
Summary
Entrepreneurs' creativity positively impacts their individual entrepreneurial orientation (IEO). Personality traits like neuroticism and extraversion show a complex, non-linear link to creativity in entrepreneurs.
Area of Science:
- Entrepreneurship and Innovation
- Psychology
- Creative Industries
Background:
- Entrepreneurial creativity is central to creative industries.
- Individual Entrepreneurial Orientation (IEO) is crucial for entrepreneurial success.
- Understanding the link between creativity and IEO is vital.
Purpose of the Study:
- To elucidate the process linking entrepreneurs' creativity to IEO.
- To explore the psychological underpinnings of entrepreneurial creativity.
- To propose and test an integrated 'individuality-creativity-IEO' model.
Main Methods:
- Developed an integrated model based on Big Five personality traits and entrepreneurship theories.
- Surveyed 202 creative entrepreneurs in China.
- Employed statistical analysis to examine relationships between personality, creativity, and IEO.
Main Results:
- Entrepreneurs' creativity significantly and positively influences their IEO.
- Neuroticism and extraversion display a negative U-shaped relationship with creativity.
- The 'individuality-creativity-IEO' model provides a framework for understanding these dynamics.
Conclusions:
- Creativity is a key driver of IEO in creative entrepreneurs.
- Specific personality traits interact non-linearly with creativity.
- Findings offer theoretical insights and practical implications for fostering entrepreneurial talent.