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Developing and validating five-construct model of customer satisfaction in beauty and cosmetic E-commerce.

Thuan Thi Nhu Nguyen1

  • 1Tomas Bata University in Zlín, Czech Republic.

Heliyon
|September 28, 2020
PubMed
Summary

This study developed a reliable customer satisfaction questionnaire for online beauty and cosmetic shopping in Vietnam. It identifies key factors influencing satisfaction for Vietnamese consumers, enhancing e-commerce research.

Keywords:
Beauty & cosmeticBehavioral economicsCustomer satisfactionDeterminantsGlobalizationInternational economicsManagementMarketingOnline shoppingVietnam

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