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Mario Schulze1

  • 1Dr. des., Humboldt-Universität zu Berlin, privat, Jurastrasse 31, CH-4053, Basel.

Berichte Zur Wissenschaftsgeschichte
|October 3, 2020
PubMed
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Photography in the 1970s transformed ancient Egyptian artifact documentation. High-gloss images created "star objects," significantly boosting the success of the Tutankhamun exhibition.

Area of Science:

  • Art History
  • Museum Studies
  • Photography Studies

Context:

  • The "Treasures of Tutankhamun" exhibition (1970s) became a global phenomenon.
  • Pre-1970s documentation of Egyptian artifacts used bare, black-and-white images.
  • Catalogue photography evolved significantly during the 1960s and 1970s.

Purpose:

  • To analyze the role of photography in the 1970s "Treasures of Tutankhamun" exhibition catalogue.
  • To explore the shift from objective documentation to sensationalized object presentation.
  • To examine how media mobilization transforms museum objects.

Summary:

  • Catalogue photography for the "Treasures of Tutankhamun" exhibition adopted a new, high-gloss color approach.
  • This sensational style created a palpable presence for artifacts, turning them into "star objects."
Keywords:
AusstellungsgeschichteAusstellungskatalogFotografiegeschichteObjekttransformationTutanchamunTutankhamunexhibition cataloguehistory of exhibitionshistory of photographymobile Objektemoving objectsthing theory

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  • The visual strategy significantly contributed to the exhibition's immense popularity and success.

    • Impact:

    • Demonstrates how media can induce semiotic and material transformations of museum objects.
    • Highlights the power of visual representation in shaping public perception of historical artifacts.
    • Provides a theoretical framework for understanding the relationship between media, objects, and exhibition success.