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Updated: Dec 6, 2025

The Deese-Roediger-McDermott DRM Task: A Simple Cognitive Paradigm to Investigate False Memories in the Laboratory
Published on: January 31, 2017
The rational continued influence of misinformation.
Saoirse A Connor Desai1, Toby D Pilditch2, Jens K Madsen3
1University of New South Wales, Australia.
Misinformation
Area of Science:
- Cognitive psychology
- Information science
- Bayesian reasoning
Background:
- The Continued Influence Effect (CIE) demonstrates that misinformation persists even after retraction.
- Existing theories often attribute CIE to biased reasoning processes.
Purpose of the Study:
- To re-evaluate the CIE by incorporating temporal dynamics and source reliability.
- To determine if the CIE can be explained by rational information processing.
Main Methods:
- A Bayesian framework was employed to model contradictory testimonies.
- Factors such as temporal order and source credibility were integrated.
- Empirical study with 101 lay reasoners to assess intuitive endorsement of rational CIE assumptions.
Main Results:
- Lay reasoners intuitively grasp assumptions supporting a rational CIE.
- Participants exhibited the standard CIE and adjusted for source reliability.
- Individual analysis showed a gap between endorsing rational assumptions and complex Bayesian updating.
Conclusions:
- The Continued Influence Effect can be understood as a rational process under specific conditions.
- Temporal dependence and perceived source reliability are key factors.
- While intuitive, the complex Bayesian updating required for rational CIE is challenging for individuals.
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