Farmers' Knowledge, Attitude, and Adoption of Smart Agriculture Technology in Taiwan
Jui-Hsiung Chuang1, Jiun-Hao Wang1, Yu-Chang Liou1
1Department of Bio-Industry Communication and Development, National Taiwan University, Taipei City 10617, Taiwan.
Abstract:
Climate change and food security are critical topics in sustainable agricultural development. The climate-smart agriculture initiative proposed by the Food and Agriculture Organization of the United Nations has attracted international attention. Smart agriculture (SA) has since been recognized as an influential trend contributing to agricultural development. Therefore, encouraging farmers to adopt digital technologies and mobile devices in farming practices has become a policy priority worldwide. However, the literature on the psychological factors driving farmers' intentions to adopt SA technologies remains limited. This study investigated how farmers' knowledge and attitudes regarding SA affect their adoption of smart technologies in Taiwan. A total of 321 farmers participated in a survey in 2017 and 2018, and the data were used to construct an ordinary least squares regression model of SA adoption. This study provides a preliminary understanding of the relationship between psychological factors and innovation adoption of SA technologies in a small-scale farming economic context. The findings suggest that policymakers and research and development institutes should concentrate on improving market access to established and critical SA technologies.
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