Search research articles

ABOUT JoVE

Overview Leadership Blog JoVE Help Center

AUTHORS

Publishing Process Editorial Board Scope & Policies Peer Review FAQ Submit

LIBRARIANS

Testimonials Subscriptions Access Resources Library Advisory Board FAQ

RESEARCH

JoVE Journal Methods Collections JoVE Encyclopedia of Experiments Archive

EDUCATION

JoVE Core JoVE Business JoVE Science Education JoVE Lab Manual Faculty Resource Center Faculty Site

Terms & Conditions of Use

Related Concept Videos

Sight Distance in a Vertical Curve

Sight Distance in a Vertical Curve

Sight distance on vertical curves is critical in roadway design. It ensures drivers can see far enough ahead to identify and respond to hazards effectively. This directly impacts safety, driver comfort, and the overall efficiency of the transportation network.Vertical curves are classified into crest and sag curves based on their geometry. For crest curves, sight distance is determined by the line of sight between a driver's eye and a small object on the road's surface. Design parameters for...

Depth Perception and Spatial Vision

Depth Perception and Spatial Vision

Depth perception is the ability to perceive objects three-dimensionally. It relies on two types of cues: binocular and monocular. Binocular cues depend on the combination of images from both eyes and how the eyes work together. Since the eyes are in slightly different positions, each eye captures a slightly different image. This disparity between images, known as binocular disparity, helps the brain interpret depth. When the brain compares these images, it determines the distance to an object.

Optimal Foraging

Optimal Foraging

How animals obtain and eat their food is called foraging behavior. Foraging can include searching for plants and hunting for prey and depends on the species and environment.

Light Acquisition

Light Acquisition

In order to produce glucose, plants need to capture sufficient light energy. Many modern plants have evolved leaves specialized for light acquisition. Leaves can be only millimeters in width or tens of meters wide, depending on the environment. Due to competition for sunlight, evolution has driven the evolution of increasingly larger leaves and taller plants, to avoid shading by their neighbors with contaminant elaboration of root architecture and mechanisms to transport water and nutrients.

Photoreceptors and Visual Pathways

Photoreceptors and Visual Pathways

At the molecular level, visual signals trigger transformations in photopigment molecules, resulting in changes in the photoreceptor cell's membrane potential. The photon's energy level is denoted by its wavelength, with each specific wavelength of visible light associated with a distinct color. The spectral range of visible light, classified as electromagnetic radiation, spans from 380 to 720 nm. Electromagnetic radiation wavelengths exceeding 720 nm fall under the infrared category,...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by

Same author

CDK8 coordinates jasmonate-induced immunity with sulfur-responsive defense in <i>Arabidopsis</i>.

Proceedings of the National Academy of Sciences of the United States of America·2026

Same author

Rapid GC content evolution in rice through GC-biased gene conversion and selection for translation efficiency.

Nature communications·2026

Same author

Life cycle transcriptomics of the homothallic cultivated morel (Morchella rufobrunnea).

Fungal genetics and biology : FG & B·2025

Same author

A high-quality genome assembly of the tetraploid Teucrium chamaedrys unveils a recent whole-genome duplication and a large biosynthetic gene cluster for diterpenoid metabolism.

Plant communications·2025

Same author

Characterization of the ZCTs, a subgroup of Cys2-His2 zinc finger transcription factors regulating alkaloid biosynthesis in Catharanthus roseus.

Plant cell reports·2024

Same author

Mechanisms of Spirodela polyrhiza tolerance to FGD wastewater-induced heavy-metal stress: Lipidomics, transcriptomics, and functional validation.

Journal of hazardous materials·2024

Search research articles

Related Experiment Video

Updated: Dec 6, 2025

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

Seeing through the forest: The gaze path to purchase.

Bridget K Behe¹, Patricia T Huddleston², Kevin L Childs³

¹Department of Horticulture, Michigan State University, East Lansing, Michigan, United States of America.

|October 9, 2020

Summary

Consumer gaze patterns, including looking away from products, predict purchase choices, especially for complex displays. Consumer characteristics like expertise also influence choices, particularly for simpler displays.

More Related Videos

Combining Eye-tracking Data with an Analysis of Video Content from Free-viewing a Video of a Walk in an Urban Park Environment

Combining Eye-tracking Data with an Analysis of Video Content from Free-viewing a Video of a Walk in an Urban Park Environment

Published on: May 7, 2019

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Published on: April 4, 2025

Related Experiment Videos

Last Updated: Dec 6, 2025

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Spotlighting Customers' Visual Attention at the Stock, Shelf and Store Levels with the 3S Model

Published on: May 24, 2019

Combining Eye-tracking Data with an Analysis of Video Content from Free-viewing a Video of a Walk in an Urban Park Environment

Combining Eye-tracking Data with an Analysis of Video Content from Free-viewing a Video of a Walk in an Urban Park Environment

Published on: May 7, 2019

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Eye Tracking During A Complex Aviation Task For Insights Into Information Processing

Published on: April 4, 2025

Area of Science:

Consumer behavior research
Marketing science
Cognitive psychology

Background:

Previous eye-tracking studies linked visual attention to point-of-purchase marketing elements with purchase intention.
Limited research explored the impact of gaze sequences and consumer-specific factors on product choice.

Purpose of the Study:

To investigate the relationship between gaze sequences (including gaze aversion) and consumer characteristics on product choice.
To determine how display complexity influences the predictive power of gaze sequences and consumer attributes.
To identify specific consumer attributes that enhance prediction of product choice.

Main Methods:

An in-lab experiment with 92 participants examined responses to varying display sizes and pricing (sale/non-sale).
Eye-tracking data captured gaze sequences, including gaze aversion, during display viewing.
Random forest machine learning models analyzed three-unit gaze fixation subsequences and consumer data (demographics, product knowledge, purchase history).

Main Results:

Gaze sequence models incorporating gaze aversion demonstrated higher accuracy in predicting product choice for more complex displays.
Incorporating consumer characteristics generally improved predictive model performance for less complex displays.
Product expertise, ethnicity, and prior purchase history were key consumer attributes that enhanced prediction accuracy.

Conclusions:

Gaze aversion within a consumer's viewing sequence is a significant predictor of product choice, particularly in complex retail environments.
The influence of consumer-specific attributes on purchase decisions is moderated by display complexity.
Integrating eye-tracking data with consumer characteristics offers a more nuanced understanding of in-store decision-making processes.