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Pharmacologic Induction of Epidermal Melanin and Protection Against Sunburn in a Humanized Mouse Model
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Understanding sunscreen and photoprotection misinformation on parenting blogs: A mixed-method study.
Mila A Tamminga1, Jules B Lipoff2
1Perelman School of Medicine, University of Pennsylvania, Philadelphia, PA, USA.
Pediatric Dermatology
|October 16, 2020
Summary
Parenting blogs often contain misinformation about children's sun protection, with discouraging content receiving more engagement than encouraging content. This highlights a need for targeted public health interventions.
Area of Science:
- Dermatology
- Public Health
- Digital Media Studies
Background:
- Childhood sun exposure is a significant risk factor for skin cancer.
- Parenting blogs are influential platforms shaping parental decisions on pediatric photoprotection.
- Misinformation regarding sun protection is prevalent on social media.
Purpose of the Study:
- To qualitatively and quantitatively assess the digital social context of parenting blogs concerning children's sun protection.
- To identify themes and engagement patterns in blog posts and comments related to pediatric photoprotection.
Main Methods:
- A mixed-method analysis of 25 popular US parenting blogs, examining 56 posts and 2661 comments.
- Inductive coding to categorize posts as sunscreen-encouraging, -discouraging, or -ambivalent.
- NVivo software used for descriptive statistics on comment themes and blog post categories.
Main Results:
- Sunscreen-discouraging posts focused on natural remedies and vitamin D, while encouraging posts emphasized skin cancer and clothing.
- Discouraging posts garnered significantly more comments (mean 124) than encouraging (31) or ambivalent (8) posts.
- Comments were more than twice as likely to discourage photoprotection (1340) versus encourage it (447).
Conclusions:
- Parenting blogs serve as a major source of both accurate information and misinformation on pediatric photoprotection.
- Misinformation on pediatric sun protection receives substantially higher engagement on these platforms.
- Findings can inform public health interventions aimed at combating misinformation in pediatric photoprotection.
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